Why do every marketer/mail sender has to keep his list hygiene?
- To stay away from blacklists
- To keep IP/domain reputation high
- To be able to send to inbox
Benefits of having a clean list
- You will save money by reducing your list size and not sending to invalid mails
- Your ESP or ISP will not make any problems with your mailing
- You will have a better deliver-ability rate and enhanced reputation score
Every mail list decays at an high rate of 20% every year. So make sure to keep bad data out and send only to valid emails
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